Barnard Mohair: Weaving EC agriculture into global fashion

Behind every luxury Barnard Mohair garment is a rich South African story. Deeply rooted in the Eastern Cape, which produces 48% of the world’s mohair, this family-owned brand champions ethical farming, eco-friendly dye processes, and local craftsmanship

Behind every fine garment is a story of how it came to be. For Barnard Mohair, that journey began in 1967 in Alicedale, a quiet town in the Eastern Cape. 

It started with Jan Paul Barnard, who discovered the magic of raw Angora fibre while visiting a friend and began crafting hand-spun mohair curtains and carpets. A few years later, the brand found its fashion soul when Jan Paul married Elsa Barnard, a visionary designer from Munich. 

Together, they transformed a local craft into an iconic collection, expanding from home textiles to the luxurious mohair jerseys and jackets loved today.

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